Brand Disloyalty
Sorry, guys, but I'm just not that into you. "This is not a marketing call. We'd just like to ask you a few questions about your recent cancellation of your AT&T account." "Okay, I'm game. Fire away." For the next fifteen minutes, I answered mostly multiple choice, some yes-or-no, and a very few open-ended questions about a decision I made last fall, but didn't implement until May 2: the end of a thirteen-year relationship. AT&T had been my cell provider since 2002, when I decided to reactivate my teaching license and spend a year subbing while I figured out what to do with my life. To maximize my classroom days, I needed to be reachable wherever I might be and, more importantly, I needed to be able to constantly call in to the automated "Subfinder" systems of the dozen or more districts I was registered with, picking up whatever job I could find. That meant having a cell phone with all those numbers on speed dial, so...